What makes Horizon Financial Group different from typical finance brokers?

Horizon Financial Group operates from a storefront and focuses on face to face relationships. This approach builds trust and gives clients a more personal experience.

Why is location important for financial brokers?

Being in a local business area helps brokers connect with real customers. It allows them to understand needs better and offer more practical financial solutions.

What is relationship based lending?

Relationship based lending focuses on trust and direct interaction. Over 70% of small businesses prefer working with lenders they know and can communicate with easily.

How does a small team benefit clients?

A small team offers faster communication and more attention to each client. This leads to better service and solutions that are tailored to specific business needs.

Why do small businesses prefer local financial partners?

Local partners understand community challenges and offer flexible solutions. They also build trust faster and provide more reliable support compared to large institutions.

Where Small Business Meets Real Finance

Envision a giant office filled with rows of commercial finance brokers on the phone, aggressively selling deals to faceless small town merchants. Then step into the office of Horizon Financial Group and meet brothers and business partners, James and John Celifarco. The contrast could not be more striking.

The most noticeable difference between their office and that of almost every other broker or ISO is its accessibility. You enter directly from the sidewalk, with no lobby and no elevator. It is just the two brothers, along with one salesperson and one assistant, working behind a glass storefront window in a simple and transparent setting.

The store is not located on Madison Avenue or Rodeo Drive. Instead, it sits on a modest three block commercial strip on Avenue S in the working class Brooklyn neighborhood of Marine Park. The area is filled with familiar small businesses such as a deli, a pizzeria, a barbershop, and a pet grooming store, giving it a true Main Street feel.

Horizon Financial Group’s neighbors are the exact type of small business owners they aim to serve. Since opening in late October, many of these nearby shop owners have already become loyal customers, showing the value of building real relationships within the community.

This local first model reflects a growing trend in small business financing. According to the Federal Reserve, over 70% of small businesses rely on relationship based lending rather than digital or call center driven services. In the end, Horizon Financial Group proves that even in a fast paced financial world, personal connections and a strong local presence still matter.

For more insights into this unique approach, read this internal feature:
https://debanked.com/2018/06/an-iso-brokers-main-street-deals-on-main-street/

FAQs

What makes Horizon Financial Group different from typical finance brokers?
Horizon Financial Group operates from a storefront and focuses on face to face relationships. This approach builds trust and gives clients a more personal experience.
Why is location important for financial brokers?
Being in a local business area helps brokers connect with real customers. It allows them to understand needs better and offer more practical financial solutions.
What is relationship based lending?
Relationship based lending focuses on trust and direct interaction. Over 70% of small businesses prefer working with lenders they know and can communicate with easily.
How does a small team benefit clients?
A small team offers faster communication and more attention to each client. This leads to better service and solutions that are tailored to specific business needs.
Why do small businesses prefer local financial partners?
Local partners understand community challenges and offer flexible solutions. They also build trust faster and provide more reliable support compared to large institutions.